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Mariam Anana, Esther Senayon and Emmanuel Chinaguh
Nigeria’s cultural diversity and growing consumer market provide a context for
Ogechi C. Unachukwu, Amaka G. Nwuche, Regina O. Olinya and and Benice Ogbochie
This study examines the use of humour as a persuasive strategy in
Dilichukwu Lilian Efobi and Toyin Deborah Olatunji
religiously meaningful problems and anticipated sites of divine intervention. It applies qualitative multimodal discourse analysis to a purposive corpus of twenty posters selected for this study. Multimodal Social Semiotics provides
Adegboye ADEYANJU
replacement for established approaches such as social semiotics, visual grammar, systemic-functional multimodal discourse analysis, multimodal interaction analysis and geosemiotics. The principal theoretical refinement is the Ensemble Meaning principle, complemented