From Objects To Ensembles: Testing A Multimodal Rhetoro-Pragmatic Theory In The Office of A Cultural Historian
- Adegboye ADEYANJU
- Faculty of Arts, University of Abuja
- Published in
- Volume 23, Issue 2 (September 2023), pp. 48–79
- Published
Abstract
This study stress-tests a developing Multimodal Rhetoro-Pragmatics framework through a purposive visual corpus drawn from the office of a cultural historian at the University of Abuja, Nigeria. The study addresses a problem in multimodal analysis: culturally and institutionally meaningful spaces are not adequately explained when objects are treated as isolated signs or when visual meaning is reduced to image composition. Twenty-one photographs were numbered for corpus control, and ten analytically complementary images were selected for detailed analysis. The study examines how cultural artefacts, academic materials, furniture, framed representations, technology, textiles, storage systems, human presence and spatial organisation operate as components of multimodal ensembles. The analysis follows a trajectory from multimodal ensemble through materiality and spatial configuration to semiotic patterning, pragmatic framing or action, rhetorical strategy and social effect. Findings indicate that the office functions simultaneously as workplace, cultural display, archive and professional identity environment. Meanings emerge relationally through proximity, hierarchy, visibility, accessibility, affordance and cross-modal association. The analysis supports a qualified validation of Multimodal Rhetoro-Pragmatics as an integrative framework rather than a replacement for established approaches such as social semiotics, visual grammar, systemic-functional multimodal discourse analysis, multimodal interaction analysis and geosemiotics. The principal theoretical refinement is the Ensemble Meaning principle, complemented by Material-Action, Spatial-Relational, Rhetorical Trajectory, Evidence Discipline and Cross-Modal Corroboration principles. The revised framework offers a bounded procedure for connecting semiotic configuration with situated action and rhetorical consequence while maintaining cultural and interpretive caution. The findings also identify boundaries requiring further testing across diverse cultural and institutional environments elsewhere.
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