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Adegboye ADEYANJU
This study stress-tests a developing Multimodal Rhetoro-Pragmatics framework through a purposive visual corpus drawn from the office of a cultural historian at the University of Abuja, Nigeria … study addresses a problem in multimodal analysis: culturally and institutionally meaningful spaces are not adequately explained when objects are treated as isolated signs or when visual meaning is reduced
Dilichukwu Lilian Efobi and Toyin Deborah Olatunji
experience as religiously meaningful problems and anticipated sites of divine intervention. It applies qualitative multimodal discourse analysis to a purposive corpus of twenty posters selected for this study. Multimodal Social … perceived obstruction through Pentecostal problem-intervention narratives. The study conceptualises this patterned transformation as multimodal sacralisation of everyday Nigerian experience
AYODABO, Joel Olatunde, AYINUOLA, Ojo Akinleye and OLANIREGUN, Adebola Oladayo
core of the promotion of fintech products and services, the organisation of their multimodal resources for meaning-making remains underexplored. The study, therefore, investigates the compositional systems of the multimodal … were analysed qualitatively using Kress and van Leeuwen’s (2006) socio-semiotic approach to multimodality. The findings indicate that visual, verbal, and spatial resources combine within compositional systems to direct
Mariam Anana, Esther Senayon and Emmanuel Chinaguh
food packaging and labelling communicate brand and cultural meanings. This study examines the multimodal discourse of food product labels and packaging in Nigeria, focusing on food seasonings and spices … that food packaging functions beyond product identification to construct cultural and commercial meanings through multimodal resources. It highlights the importance of culturally and contextually relevant packaging in communicating food products
Jaafar Ahmad Wakili and Maryam Sani Babayo
This study examines how emojis and stickers function as multimodal resources in the WhatsApp-mediated academic discourse of the National Association of Students of English and Literary Studies (NASELS), Federal … modes rather than through text alone. It contributes to research on digital discourse and multimodality by showing how Nigerian university students deploy emojis and stickers as integral semiotic resources
Ogechi C. Unachukwu, Amaka G. Nwuche, Regina O. Olinya and and Benice Ogbochie
sensitivity of the health issue. The study concludes that humour, when integrated with effective multimodal design, constitutes an effective multimodal persuasive strategy in Nigerian health communication
Onyema Anyanwu Uzoamaka and Christopher E. Nwabudike
visibility of these celebrities depend heavily on the media. Therefore, this study examines the multimodal nexus in which African celebrities are constructed, negotiated, and contested during the 2025 Africa Magic
Endurance Umhanlen and Esther Korakpe
Centre (DRAC) in 2022. The study adopts a qualitative descriptive research design and employs Multimodal Critical Discourse Analysis (MCDA), integrating Halliday’s Systemic Functional Linguistics (SFL) and Kress
Bukola Alfred, Morenike, Elizabeth Kolapo and Beke-ere Mienbi Singer
practices and family dynamics are encoded in humor and satirical contents. Kress’s (2010) Multimodality serves as the theoretical framework. Data for the study comprises five selected Taaooma’s comedy … gender expectations within the Nigerian household. The research therefore positions her skits as significant multimodal texts that contribute to the understanding of sociocultural and communicative practices in Nigeria
Chidi Nwankwo, Clementina Okoye and Chuka Ononye
allude to better presidential candidates. With the noticeable predominance of negative impoliteness realised with multimodal linguistic forms, it can be inferred that the NOC may have been disappointed with