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Chidi Nwankwo, Justus Chidi Ugwu and Chuka Ononye
ideology and stylistics of media reporting; but little is known about how media framing is employed in representing participants. The paper examines the discursive frames, linguistic forms, and ideologies that … content analysis, with insights from van Dijk’s model of ideological representation, Goffman’s frame analysis, and aspects of functional grammar discourse. Two media frames are constructed to represent
Onyinyechi Blessing Udoumoh
country for greener pastures abroad. This article, via critical content analysis, qualitatively examines framing in four purposively selected Nigerian news editorials on brain drain: Leadership News, The Daily Trust, Punch … Premium Times, applying the framing theory. The findings reveal three salient frames in the selected editorials on brain drain: the Nigerian government as a brain drain agency framing, humanising
Mathias Okey Chukwu and Favour Raphael Ntor
anchored on Lakoff and Johnson’s Conceptual Metaphor Theory (1980) and Entman’s Framing Theory (1993). A descriptive qualitative methodology was adopted. Data comprised fifteen purposively selected audio advertisements collected … were recorded, transcribed, and analysed using the combined theoretical lenses of conceptual metaphor and framing. The findings reveal a systematic use of metaphors to medicalise normal male sexual physiology
Nwakaire Esther Nkechi, Ozor Gloria Nwando and David-Ojukwu Ifeyinwa
reports from 2019 to 2025. It also examines what conceptual metaphors reveal about the framing of sexual violence. The analysis centres on the pivotal June 2020 #WeAreTired movement, sparked … Nigerian outlets and a Nairaland repost for citizen-media comparison. It investigates how naming, framing, and metaphors construct gendered identities and power dynamics before and after the watershed event. Findings
Adegboye ADEYANJU
were selected for detailed analysis. The study examines how cultural artefacts, academic materials, furniture, framed representations, technology, textiles, storage systems, human presence and spatial organisation operate as components of multimodal … trajectory from multimodal ensemble through materiality and spatial configuration to semiotic patterning, pragmatic framing or action, rhetorical strategy and social effect. Findings indicate that the office functions simultaneously as workplace
Chidi Nwankwo, Kenneth Ahaiwe and Chuka Ononye
pragmatic impoliteness framework, a working corpus of 180 comments organised into 25 interactional frames was purposively sampled and systematically analysed through frame-based discourse modelling. Findings reveal that insults specifically
Arilesere R. Mustapha and Funke J. Oni
deprivation and social exclusion. The lexical choices ideologically de-legitimise the party in power, frame it as incompetent and naturalise the need to have a more proactive and people-oriented
Awe, I B
principal framework for interpreting evaluative meaning. The findings indicate that metaphor provides conceptual frames through which football is represented in terms of warfare, medicine, nature, machinery, recovery, and narrative development
Okoro, Harmony Ezinne and Omoregie, Blessing Onaiwu Eyonju
implicit bias theory as the primary framework to examine the Western media’s framing and mainstream perceptions of sexual assault against women of colour, without institutional power. It analyses
Dilichukwu Lilian Efobi and Toyin Deborah Olatunji
familiar references are coordinated with portraiture, gaze, gesture, typography, colour and composition. These resources frame financial insecurity, marital anxiety, interpersonal grievance and perceived obstruction through Pentecostal problem-intervention narratives