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Alawode, Liasu Adebamiji Akinkunmi
This article examines the translation of gendered metaphor in Yoruba – English discourse, focusing on how metaphorical representations of gender are retained, transformed, attenuated, intensified, or reframed in English. The study … post-proverbial expressions documented in previous studies. The analysis is guided by Conceptual Metaphor Theory and Feminist Translation Theory. Conceptual Metaphor Theory is used to identify source- target mappings through
Bello Ibrahim and Funke Oni Josephine
This study examines how poverty metaphors influence representations of government intervention and policy responses. The study uses a corpus-assisted qualitative design and conceptual metaphor theory developed by Lakoff … policy responses. Antconc version 4.3.1 was used to make concordances and find lexical and metaphorical patterns that were always there. Thirty metaphorical expressions were purposefully chosen from the concordance results
Yahaya Ibrahim Aliyu and Ado Mamuda
This study investigates the use of conceptual metaphor in the second chapter of the Holy Quran, focusing on how metaphorical language conveys complex theological, moral, and spiritual concepts. Drawing … Conceptual Metaphor Theory by Lakoff & Johnson (1980), the research examines the systematic mapping between source and target domains, revealing how abstract ideas such as faith, guidance, divine justice, and human
Mohammed Sani Ya’u
Cross-linguistic research on conceptual metaphor requires comparable data, consistent annotation and clear reporting. These requirements become more difficult when the languages being compared have different lexical systems and unequal … corpus resources. This article presents a corpus-assisted comparison of visual and auditory perception metaphors in English and Hausa romance fiction. The data come from four English novels containing
Mathias Okey Chukwu and Favour Raphael Ntor
This study examines the metaphorical representations of sex, men, and women in herbal sex-enhancement drug advertisements in Southeast Nigeria. The study is anchored on Lakoff and Johnson’s Conceptual … Metaphor Theory (1980) and Entman’s Framing Theory (1993). A descriptive qualitative methodology was adopted. Data comprised fifteen purposively selected audio advertisements collected from parks and markets across the five
Chidiebere Chukwuemeka Eze and Thomas-Michael Emeka Chukwumezie
literary works. In postcolonial fiction, ordinary words, objects, colours and structures can acquire metaphorical meanings that illuminate colonial legacies, cultural conflict, social hierarchy and struggles over identity. This study examines … Heart of Redness and Alaa Al Aswany’s The Yacoubian Building as conceptual metaphors of coloniality. The study adopts George Lakoff and Mark Johnson’s Conceptual Metaphor Theory
Awe, I B
This study examines the use of metaphor, hyperbole, and evaluative language in Nigerian online sports media coverage of the 2025–2026 Premier League season, with particular attention to their communicative … Sports, Goal.com, and Pulse Nigeria. From the corpus, 30 analytically rich excerpts comprising 10 metaphorical, 10 hyperbolic, and 10 evaluative expressions were purposively selected for detailed analysis. The data were
Nwakaire Esther Nkechi, Ozor Gloria Nwando and David-Ojukwu Ifeyinwa
Nigerian online rape reports from 2019 to 2025. It also examines what conceptual metaphors reveal about the framing of sexual violence. The analysis centres on the pivotal June 2020 #WeAreTired … emergency. Drawing on Tannen’s (1990) difference theory and Lakoff and Johnson’s (1980) metaphor theory, the research analyses seven online texts from five Nigerian outlets and a Nairaland repost
Onyinyechi Blessing Udoumoh
emigrate has become a popular media sensation tagged ‘the japa syndrome’, a local metaphorical coinage that implies a viral obsession with fleeing the country for greener pastures abroad. This article … framing and problematising brain drain framing. The frames were discursively realised through negative adjectives, metaphors, crestfallen attitudinal adverbs, nominalisation strategies, keywords and contrasts. The study shows that the editorial framing
Godwin Chibueze Didigwu, Matthew Chinenye NNuta and Bernice Nonye Ogbochie
Theory and Martin and White’s Appraisal Theory. Findings reveal that lexicalisation, presupposition, modality, metaphor, pronouns, ideological polarisation and blame attribution construct competing representations of electoral credibility and institutional trust