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Ogechi C. Unachukwu, Amaka G. Nwuche, Regina O. Olinya and and Benice Ogbochie
This study examines the use of humour as a persuasive strategy in selected Nigerian public health awareness posters. It specifically investigates how verbal and visual resources combine to construct humour … subjected to qualitative analysis with insights from Schopenhauer’s (1844) incongruity theory of humour and Kress and van Leeuwen’s (2006) grammar of visual design. The study reveals that humour
Olakiitan Abolanle Oladipupo, Chidinma Deborah Ogbuonye and Ezinwanyi E. Adam
social media, the study uses qualitative, theory-led close reading to investigate how vernacular humour organises meanings of economic precarity, defiance, distrust, exhaustion, and withdrawal. The analysis distinguishes preferred, negotiated
Jaafar Ahmad Wakili and Maryam Sani Babayo
function as standalone communicative acts. Both resources contribute to managing interpersonal relations, signalling shared humour, modifying the force of expressions, and reinforcing group identity. The study demonstrates that meaning