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Chinaguh, Emmanuel C.
comments and 80 Facebook comments. The analysis traced three interconnected processes: religious othering, discursive de-othering, and identity/belonging reconfiguration. Findings show that infidel initially constructed a religious Other that established … through recontextualisation, semantic shift, perspectivisation, evaluative transformation and reappropriation. The analysis further demonstrates that de-othering does not simply reverse othering; rather, it may weaken, redistribute or reorganise existing boundaries