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1. Linguistic Analysis and Discourse StudiesVolume 25, Issue 2 (September 2025)pp. 423–441PDF of No more rise and fall: Metaphorical representations of sex, masculinity and femininity in herbal sex enhancement drugs advertisement in South East Nigeria

   No more rise and fall: Metaphorical representations of sex, masculinity and femininity in herbal sex enhancement drugs advertisement in South East Nigeria

   Mathias Okey Chukwu and Favour Raphael Ntor

   examines the metaphorical representations of sex, men, and women in herbal sex-enhancement drug advertisements in Southeast Nigeria. The study is anchored on Lakoff and Johnson’s Conceptual Metaphor Theory … Theory (1993). A descriptive qualitative methodology was adopted. Data comprised fifteen purposively selected audio advertisements collected from parks and markets across the five Southeast Nigerian states. The advertisements were recorded