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1. Literary Theory and CriticismVolume 25, Issue 1 (September 2025)pp. 129–146PDF of Oral Tradition in the Age of TikTok: Rethinking Performance, Audience, and the Griot in Nigerian Digital Culture

   Oral Tradition in the Age of TikTok: Rethinking Performance, Audience, and the Griot in Nigerian Digital Culture

   Eden Benefit Jooda

   TikTok has emerged as one of Nigeria’s most dominant digital cultural platforms, having significantly expanded its Nigerian user base in recent years to become a primary engine of cultural … heritage remains largely unexamined in literary scholarship. This paper investigates what the encounter between TikTok’s platform architecture and Nigerian oral storytelling traditions, including Yoruba, Igbo, and Hausa oral forms